Put a pretty face on it!
Apparently a pretty, smiling face is a good idea in anyone’s marketing campaign, even if the face has nothing to do with the product or service being sold. Don’t get me wrong; I’m not trying to say that there are no attractive women in IT, or that women shouldn’t be associated with technology careers. I was just struck today with how abruptly the marketing ploy ended at PrepLogic.com. (more…)